SELINI NEW YORK is an e-commerce company that provides fashion accessories wholesale services for retail businesses.
Target costumers:
1. Small fashion accessory shops and grocery stores (60%)
2. Larger retailers (40%)
Learning Skills: Sketch, Wireframe, User Research, Site Map
SELINI website has basic e-commerce functions, such as the products navigation bar, search bar, checkout page, contact page, return pages, and more. However, the homepage does not attractive because of the random information; The main navigation bar is only used for searching for products, which is not enough for customers.
I will improve:
Homepage: I will introduce the company's most popular products, excellent service, and create a clear filter bar.
Main Navigation Bar: I will create a new navigation bar for the customers' different goals, such as ordering products, contacting the company, and checking orders.
Site Map: I will create a new sitemap for customers to view the same topic on one page.
Style: Since SELINI sells fashion accessories, I will create a style guide to make the interface more stylish.
I redesigned the SELINI website's interface for the homepage, shopping page, product page, about page, contact page, wish list page, checkout page, and return page. Also, I designed the mobile interface for some pages, please click the pictures below, then you can see the mobile design.
