TrademarkVana (https://trademarkvana.com) is an enterprise that provides legal services related to registering trademarks. Our team consists of six people for three months. Our team aims to design a terminal-based work platform for attorneys who are using TardemarkVana. The product will enable attorneys to handle local and international cases, communicate with clients and schedule work with efficiency and convenience.
1. Can attorneys decline a client
2. How are you selecting attorneys/ law firms?
3.Do the attorneys ratings? If they do, are the ratings publicly displayed?
4. Can attorneys transition existing IP clients to the platform?
5. What calendar systems can be integrated?
6. Can the attorney portal be used to directly communicate with the client?
1. What is the Security administration plan?
2. What happens to former clients’ data?
3. Should we consider Accessibility standards?
4. Are filings completed through TrademarkVana? Or will attorneys be using their own platforms to complete filings?
5. GDPR Compliance?
1. What does international scope look like for TrademarkVana?
2. Internationally licensing the product?
3. How will attorneys self identify expertise in international mark applications?
4. Can they opt out of handling these?5. Madrid Protocol countries only? Or Broader Options?
6. How would focus for marginalized communities translate internationally?
7. Any specific law firms and attorneys preferred?
According to the strategy for global market. We select 3 platforms which all have international service. TrademarkVana may share some areas of overlap with other platforms, and we hope to identify a niche with a comparative analysis.
How to make the registered trademark agency platform capable of rapid response, convenience, professionalism, and internationalization?
Isabel Persona
Isabel Journey Map
Isabel Empathy Map
Jonah Persona
Jonah Journey Map
Jonah Empathy Map
Marco Persona
Marco Journey Map
Marco Empathy Map
Jasmine Persona
Jasmine Journey Map
Jasmine Empathy Map
Purpose: To test the usability and practicality of the current design.
Methodology: Interview. We used zoom meeting to interview an attorney who works in Pittsburgh. We showed her the current design. She gave us some suggestions based on her experience based on attorney's work.
Result: The current interface already includes many basic functions. For example, list clicent list, case list, store case files, display client information, modify lawyer profile, etc. But according to some specific needs, she made several suggestions.
Hope to receive reminders about deadlines. Because knowing the time limit for submitting documents is an important part of a lawyer's work.
Hope to see the status of the case. For example, the status of the case is open, close or pending.
Want an automatically updated To-do-list. Give a reminder of important items that are automatically updated and tell users what to do in the next few days.
Click on the client or case to expand the more detailed small window and link the file and the specific case. For example, after a certain case, add an expanded list of related documents.
